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MAIN HEADING

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ROADMAP

PHASE 1

OFFER DEVELOPMENT

An offer is designed to create a compelling argument as to why the customer needs a product and or service.

OFFER

Custom: Made to measure
Sustainable: We only make clothes if its been bought
( Made to Order)
Risk-Free: $0 money down at check out and only pay
when it fits
Satisfaction Guarantee: 1 free remake or exchange
Community Driven: NFT side

PHASE 2

VENDOR INTEGRATION

Finding vendors and manufacturers that can accomm-odate our custom tech stack and share the same valuesof environmental responsibility to deliver on our offer.

OFFER

Custom body analytics prediction app
Custom clothing pattern grading app
3rd party payment provider for payment deferment
(risk free)
Manufacturer integration.
Logistics integration
NFT token gated access integration

PHASE 3

MARKETING STRATEGY DEVELOPMENT

Our marketing strategy will begin with a mix of perform-ance based marketing trategies to stay as cost efficient as possible prior to full launch

OFFER

Gifting campaign
Influencer campaign
NFT/community launch (collabs, drops, etc)
Affiliate, ambassador, referral program
Major publications branding event (mens magazine,
vogue, Forbes)
Paid social launch, UGC based content
Fit ID branding campaign
PPC launch
Digital and physical display ads

PHASE 4

MVP

The Minimum Viable Product will consist of a fully func-tioning online commerce store. (All backend e-commerceoperations and vendor integrations are done prior to MVP.)

OFFER

Ability for customers to create a body profile.
Ability for customers to create multiple fit ID’s per
product( jeans , t shirt)
Ability for customers to create an account and edit
body profiles and fit id’s.
Ability complete checkout online with multiple payment
options.

PHASE 5

POC/BETA LAUNCH

The proof of concept will also serve as our beta launch. Our key performance indicators for POC would be dependent on:

OFFER

Sizing prediction accuracy confirmation
Garment tolerance confirmation
Logistics confirmation
Bug free confirmation
Customer satisfaction

PHASE 6

FUNDING

We are still discussing if funding will be needed.

OFFER

NFT round 2 launch
Seed investment

PHASE 7

PRELAUNCH CAMPAIGN

Once all orders from early adopters are fulfilled and POC has been confirmed,we will start the launch of ourproduct through a prelaunch campaign, executing branding-based marketing strategies before the official launch.

OFFER

Gifting campaign
Influencer campaign
NFT/community launch (collabs, drops, etc)
Affiliate, ambassador, referral program
Major publications branding event (mens magazine,
vogue, Forbes)

PHASE 8

PRODUCT LAUNCH

Our product launch will include every aspect of our marketing strategy.We are revolutionizing the way customers shop online by bringing creating